Over the last 5 years, Mobiles application development in the world over, has become extremely popular. In India, this phenomenon has gained traction in the last 2-3 years. Mobile apps are an effective way to connect a business or company to customers, at any time. It consumes less internet data than a mobile or desktop site. A Mobile application is mainly created in two formats: Android and iOS and more than 83% of the mobile market is captured by Android devices, with just around 1% being covered by iOS devices. India has become the world’s second largest Smartphone market and its penetration is growing at a fast rate. Smartphones which are very popular in metro cities are now getting popular in suburban and rural areas across India. So every product supplier and service provider wants to have a mobile app for their business and cover the length and breadth of India.
Who should have a Mobile App?
Companies who are offering multiple products or services should have a mobile app. Small companies who serve small areas, with limited inventory, shouldn’t create a mobile app as the app development cost could work our exorbitant. Ecommerce portals, logistics, electronics, kitchenware, retail, etc. companies can have mobile apps, as it improves customer experience and loyalty.
Benefits of having a Mobile App:
Improve customer service experience:
A Mobile App helps customers interact directly with business. It improves the customer service experience. Previously, customers would call a Support Number or send emails to a Support team, to avail of technical support but now they can raise the same query through mobile apps.
Suppose you courier something from Mumbai to Pune and you want to track the status of your parcel; all you need is an internet connection and you can track your parcel through the mobile app, with real time information. This is how a mobile app helps access information at faster rate and at any time.
Great Marketing Tool:
A Mobile App is a great marketing tool. Suppose you want to communicate a new offer to existing clients. You can send a direct notification to your user base about the offer. It will save marketing and advertising costs (emailers, promotional sms, and online ads). Many eCommerce portals in India are using mobile apps as a marketing tool.
Acquire More Customers:
A Mobile App is an effective and efficient medium to connect with customers. Asking desktop users to download a mobile app, helps acquire new customers. Offering a 10-30% discount to new mobile app users on their first order, will make them repeat customers. Research indicates that users prefer mobile apps to a mobile or desktop website, as mobile apps can be accessed offline too. Users spend more time on a mobile app than a mobile or desktop site. Mobile apps can help you gain new customers, by running various offers and discounts.
Improves Customer Loyalty:
Customer loyalty is the backbone of business success. You can maximize revenue by building loyal customers, who will keep returning to you and become repeat customers. CRM software helps decipher the loyal and not so loyal customers. Now a CRM system can be integrated with a mobile app, helping manage customers more effectively. New offers or discounts will make customers more loyal and a mobile app is a cheap, cost-effective medium to reach all existing users at one go.
Be Visible to Customers at All Times:
The main advantage of a mobile app is the access it affords when you are not connected to the internet. In this case you would be able to access only those sections of the app that were open when the internet connection was alive. You can never access a mobile or desktop site offline. This is how business always stays visible to customers even when there is fluctuation in the internet connection.
Mobile Scheduling and Reminder:
Mobile scheduling and reminder is a main feature of a mobile app. You can schedule all your messages or communication texts (discounts, offers etc.) in advance. You can schedule all festive messages in advance even if you are offering a discount on that day. You can also send reminder messages to users who added products to the cart but didn’t make a purchase or payment. You can also send messages to users if your app is undergoing an upgrade or is on maintenance mode.
IMT is a leading mobile app development company in Mumbai that creates customized and innovative apps. IMT has already helped Sangam Direct to develop an iOS and Android app to manage customers more effectively. Kindly visit: http://imt.in/ to know more about our services. If you do have any queries, you could mail it to: email@example.com.
Mobile apps not only help you retain customers but also help you improve customer loyalty. Customer experience is much better on mobile apps than desktop and mobile sites. Many eCommerce portals or retailers are using mobile apps to gain new customers and make them more loyal, by offering discounts or offers targeted at them.