The face of business in the 21st century is fast evolving and changing. For the first time, everyone’s buying into technology. Earlier, desktops were the primary tools used to access the internet. In the past, only desktops were used to make purchases over the internet. But that has changed today and such purchases are easy and convenient to make using smartphones, even while on the go.
The technology revolution has taken the world by storm and you can see the rise of mobile phones over the years. It is loud and clear that smartphones will achieve major milestones in the near future. Just a few years ago, the number of desktop users was higher than mobile users, but not any more. The number of smartphone users is forecasted to reach 2.08 billion by the end of 2016. Google has already announced that mobile internet searches have already gone past desktop searches.The Future Is Mobile.
Mobile App: The Need of the Hour
As businesses grow, companies need to seriously think about building a mobile app for their company.Mobile apps are not just for big businesses, but for medium and small enterprises too, as the impact of the mobile trend affects all. Moreover, a mobile app makes for a more effective mobile marketing strategy, especially when combined with a mobile friendly website. In the absence of a mobile app, chances are you are losing a significant number of customers, as the mobile only users are greater than the desktop only users. For the millennial generation, smartphone is the first and only device used to access the internet. Let’s take a look at some of the unique and significant benefits offered by a mobile app.
Benefits of a Mobile App
– Better User Engagement
Mobile apps offer an easy way to seamlessly contact and connect with businesses. Imagine typing on a small screen, isn’t it cumbersome?With a mobile app, users just need to open the app and with a few taps they are done with their purchases. The increased level of accessibility makes it easy to fulfill their needs.
Analytics is important in business.It allows you to monitor the right things about your customer and learn about them in the process. Mobile apps provide analytical tools that help companies understand customer behavior, interests and opinions about their business and products. User behavior analytics can tell you a lot about customers including access patterns, locations, devices used, user patterns and much more.
– Increased Revenue
Mobile apps provide numerous ways of increasing revenue. For example, you can use geo targeted push notifications when mobile app users are at specific geographical location. It is similar to reaching the right person at the right time. This technology allows you to present the user with the most customized offer that is not possible with traditional advertising. For example, if the mobile app user is near a super market, why not tell him/her about the enticing discounts available on your products.
– Fastest Medium to Reach Customers
The push notifications are the fastest way to reach customers. The beauty of push notifications is that the customer is not required to open the app to see the notification. The notification arrives directly on the mobile screen. Mobile apps increase effectiveness of other advertising mediums as well. Imagine watching an ad of a new product of your company on OOH media or TV. The mobile app user can order the product straight away from his mobile without leaving the work he/she is doing or moving out of the place.
Thus you can see that mobile apps offer several opportunities to build customer loyalty and increase sales. By using the data gathered through user behavioral analysis, your business will in position to offer customers the right products and services, at the right time. It’s high time you build a mobile app for your business to stay ahead of the competition.